Three trailblazing hoteliers partner up for new London hotel launch, The Pilgrm

Pilgrm

A new hotel, café and lounge bar is to open in Paddington this summer, and will mark the launch of a new concept created by three trailblazing hoteliers and long-time collaborators.

The Pilgrm is a new 73-bedroom hotel dubbed ‘a considered reinterpretation of the traditional hotel’, and is the brainchild of Jason Catifeoglou of The Zetter fame, Andreas Thrasyvoulou (myhotels group) and Steph Thrasyvoulou.

The hotel will open in Paddington’s Norfolk Square and will seek to remove the barriers between guest and hotel, with the name The Pilgrim derived from ‘the roads travelled by its founders, future guests and design aesthetic’.

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Guests will check in online prior to arrival at The Pilgrim and as a result the hotel won’t have a traditional reception desk or hotel lobby.

The bedrooms will feature reclaimed and restored furnishings from 200-year-old mahogany parquet floors to original cast iron radiators, offset by a Tom Dixon ‘cloud carpet’.

In addition the bedrooms include organic mattresses handmade in Devon, 100% Egyptian cotton sheets as well as Marshall speakers.

The Pilgrm will feature a ground floor neighbourhood café that will also serve as the welcome area for guests.

The entrance will have a distinctly local coffee house feel and no reception desk. Further to this there will be a lounge bar and dining room on the first floor accommodating up to 30 covers.

The hotel will have rooms starting at £99.

“The Pilgrm represents the journey of a collective of individuals I’ve enjoyed knowing over the years. Together we present a new luxury to today’s traveller, often from unexpected places. We will combine the finest guest experience of today, with the finest British craftsmanship of yesterday,” Jason Catifeoglou, CEO and founder, The Pilgrm.

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