Leading trade linen supply company, The Tonrose Group, has launched a new specialist spa business division called Sirona, targeted at boutique hotels and independent spas.
The decision to launch was confirmed following a successful trial-partnership with a national spa and leisure group across 96 of its sites.
Sirona is launched with a wide product range including towelling to accessories, including bathrobes, mitts and head bands, all crafted using 400gsm 100% Aagean cotton, meaning each item is fade and bleach resistant.
Alongside the launch of the new spa division, a new choice of colourways has been released across the Sirona collection, including white, plum, slate, chocolate and caramel, while a bespoke service is also available, as well as custom embroidery produced by the brand’s production team.
The Sirona collection is a natural progression for The Tonrose Group, which has over 100 years’ experience in the hotel and hospitality sector. It is the first time the company has expanded its business beyond its bedroom, bathroom and kitchen ranges.
Paul Haden, managing director at The Tonrose Group, said: “We are hugely excited about the launch of Sirona and expanding our portfolio of products. We felt it was really important to test our new products on a national scale before launching and we’ve been delighted with the positive feedback from spa and operations managers.