The Tonrose Group, one of Europe’s longest established trade linen companies, is leading the effort to make cotton more sustainable by announcing its membership of the Better Cotton Initiative.
This move marks the first time a UK trade linen business has become a member of the global scheme and sees the Tonrose Group pledge to make 10% of its cotton procurement become Better Cotton by the end of 2017.
It will then increase the commitment level year-on-year.
The Better Cotton Initiative (BCI) was established in 2009 to address the most pressing sustainability issues in global cotton cultivation, with an equal focus on environmental, social and economic impact.
BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity. By 2020, BCI’s goal is to reach 5million farmers worldwide and account for 30% of global cotton production.
BCI trains farmers on better farming practices to achieve measurable reduction in key environmental impacts, while improving social and economic benefits for cotton farmers, small and large, worldwide.
BCI also works with a diverse range of stakeholders across the cotton supply chain, including leading retail brands such as adidas, H&M, Ikea, Levis Strauss & Co., Marks & Spencer and Nike.
The Tonrose Group will work with BCI to engage its global network of suppliers across countries such as India, China, Turkey, and Pakistan, to increase the flow of Better Cotton throughout the supply chain. The company will also look to influence other UK and international trade linen brands to follow its lead in joining BCI.
The Tonrose Group has been supplying linen to the UK’s hospitality and leisure trade industry for nearly 120 years.
Today, the Group owns a growing portfolio of brands, including Tonrose (hotel and leisure linen supply), Tradelinens (luxury linen division), Tielle Love Luxury (retail), and Sirona (specialist spa trade business).
Terry Sheldon, chairman of The Tonrose Group, said: “We’re immensely proud to become members of the Better Cotton Initiative, reinforcing our commitment to high ethical standards and principals. Being a responsible business underpins the way we work – it has helped to make our business a sustained success for over a century while also positively influencing our whole supply chain.
“We know there is always more we can do and becoming a BCI member provides a level of accountability, added structure and a target-driven approach to corporate social responsibility. We’re already working with BCI to implement the programme across our supply network which we hope will inspire other trade businesses to join the Better Cotton collective mission.”