From mindful movement holidays, to happiness retreats and architectural wellness, discover the hottest new trends that will influence the wellness world in 2018, from Paul Joseph, co-founder of Health and Fitness Travel.
- Architectural wellness
A growing trend in the wellness industry, ‘wellness architecture’ is reshaping the luxury travel sector, providing spaces that are not only structurally beautiful, but also comfortable, functional and sustainable. With guest welfare at the forefront, more ‘healthy-for-human’ hotels are emerging, where both the design and materials used address the physical and mental health of the people inside. This includes ‘living’ buildings, with greenery that grows inside, and design that encourages human movement and mindfulness.
- Food as medicine
7 in 10 people take prescription medication, and this pill-popping culture has led to an awareness of the need to replace pharmaceuticals with more natural remedies. We’re now seeing a growing trend towards ‘food as medicine’, with more people ditching the drugs in favour of treating their ailments with the right nutrients. This has also led to an increase in nutrition-friendly holidays, where guests can discover the best diet for their body type and health concerns.
- Break-up breaks
Contrary to the belief that holidays are reserved for celebratory events such as honeymoons and anniversaries, more people are planning wellness holidays following the breakdown of a relationship. The stress and anxiety caused by major life changes like divorce, lead many individuals on a solo wellness trip, in order to tap into the transformative power of travel. Retreats are responding to this growing trend, with an array of emotional healing therapies, stress management and life coaching services.
- Technology for wellness
It will come as no surprise that in this tech-dependent digital age, one of the biggest trends in the wellness industry is still technology. Spa and fitness technology has become increasingly sophisticated, with traditional treatments and activities being adapted to enhance results using technical approaches, from measuring your body composition to high-tech anti-aging medi-spa treatments. Despite the growing awareness of the need for regular ‘digital detoxing’, technological advances in wellness will only continue to accelerate to meet consumer demands.
- Skip gen holidays
While last year we saw a rising trend for family and ‘multi-generational’ holidays; 2018 is set to be the year of ‘skip-gen’ trips, where grandparents take grandchildren on once-in-a-lifetime holidays, leaving parents behind. The reason for this shift can be attributed to the fact that the baby boomer generation are now retiring, with their top priorities being family and travel. Skip-gen holidays combine the two, providing the opportunity for major milestones such as graduations and special birthdays to be celebrated in style.
- Community wellness
The wellness tourism industry is placing an emphasis on social responsibility and is starting to take steps to ‘pay it forward’ and give back to their communities. From championing locally-made commodities, supporting farmers by procuring home-grown harvests to arranging community exercises to nearby villages, schools or orphanages, resorts are spreading the essence of wellness to those who need it. The rise of ‘eco-tourism’ complements these humanitarian efforts with a focus on community, environmental preservation and self-sustainability.
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