Specialist media distributor, Gold Key Media and hotel industry body, the AICR Association have joined forces to conquer an epic 300-plus mile bike ride from London to Amsterdam to help raise money for two key charities, Hospitality Action and Children with Cancer UK.
Around 40 riders will be coming together for the challenge, which will see representatives from top industry bodies such as Master Innholders, Golden Keys Association and Housekeepers Association, take to the road for the mammoth journey during August bank holiday weekend.
The event follows on from last year’s cycle from London to Paris, where the representatives raised an impressive £17,000 for various cancer charities.
Joint co-ordinator of the event and rider is Oliver Milne Watson, president of the AICR UK and commercial manager at The Beaumont Hotel Mayfair.
He said: “I am delighted to be involved in this great event and adventure this year again. Last year’s ride to Paris was an amazing experience which helped to raise a lot of money for charity. This year’s charities are both close to my heart and we’re determined to make the event bigger, bolder and better each year.”
Chris Horn, managing director of Gold Key Media, who is coordinating and riding in the challenge, said: “Last year’s event was such a great success for very worthwhile causes. We have now decided to make it an annual and combined industry event. This year’s trip is longer and more challenging. We have doubled the amount of riders and plan to raise lots more money for these very worthy charities as a consequence.”
Details of how to sponsor and donate to this worthy cause
Details of Gold Key Media www.gkml.co.uk
Details of The AICR www.aicr.co.uk
Details of Hospitality Action www.hospitalityaction.org.uk
Details of Children With Cancer UK www.childrenwithcancer.org.uk