A number of 5-star hotels in London are opting for Mitre Linen’s bespoke collection, and already seeing positive results.
The new range, named Heritage by Mitre, is aimed specifically at the luxury and boutique hotel market, and consists of high quality bed linen, silk duvets, quilted pillows, mattress toppers, luxury hotel towels, bathrobes and soft furnishings as well as upholstered headboards.
The Heritage collection also includes luxurious blankets and throws from Scarlet & Argent by Hainsworth, fabric supplier to the world’s royalty.
A number of top 5 star London hotels are taking products from the range including The Grosvenor House Hotel on Park Lane, London which ordered 10,000 Hampton towels from the Heritage collection.
Sabah Smith, executive housekeeper of The Grosvenor House Hotel, said: “Our guests have very high expectations and we have had excellent feedback from them about the Hampton range. Guests love their soft and fluffy feel and some have even asked if they can take them home.”
Stephen Broadhurst, managing director of Mitre Linen, said: “We regularly work with hotels to help them create unique spaces, ensuring that their guest’s stay is not only special but memorable.
“We were increasingly being asked to source beautiful bespoke products so created our own Heritage Collection. The Collection is borne out of years of experience of working with prestigious establishments, including the Royal Household, as well as with top hotels across the country.”
Heritage by Mitre is showcased in the company’s latest catalogue. The extended range complements Mitre’s Luxury, Comfort and Essentials range to cater for any hotel budget.
Mitre has also been proud holders of the Queen’s Royal Warrant since 1955.