The wedding market is a lucrative venture for boutique hotels. Here, marryabroad.co.uk reveals the top trends set to influence the sector over the next year.
The traditional Saturday wedding is changing; budget is often a key factor but it can work both ways. Couples may opt for a Friday wedding as it usually means cost savings and the date is more likely to be available if they wish to marry within a shorter time frame. On the flip side, some couples choose take up an entire weekend for the wedding. A weekend wedding allows the couple to have a fantastic celebration but without necessarily taking any/much time off work. They can then have a honeymoon at a later date which may suit their work schedules better. Charlotte Hand, co-founder of MarryAbroad.co.uk says: “Generally these couples like to have a welcome dinner or lunch the day before the wedding, and brunch the day after. The welcome dinner is a fantastic idea if both families don’t know each other – and the perfect way to introduce the in-laws.”
Food glorious food!
Serving locally sourced food at a wedding is becoming more and more popular; the British Isles has such fantastic range of regional dishes. The rise of food festivals and baking programmes have lead to a rise in couples wanting to ensure that their wedding breakfast is unique to them and reflects their own personalities. Couples are also prepared to spend more on this part of the wedding as they see it as a key memory of the day.
The pink pound
Now that gay weddings are legal in England, Wales and Scotland, be prepared for more weddings which is great news for the industry.
More and more couples will already have children before they marry, so hotels need to ensure that they are catered for; whether it is a special children’s menu, activities or maybe even an entertainer for the day. The last thing anyone wants is a group of mischievous children!
Size of weddings
More couples are choosing smaller weddings, so between a guest number between 20 and 50 is becoming more popular with only their nearest and dearest attending. This does not necessarily mean that spend is less per head; couples are choosing to spend more on food, possibly also paying for the overnight stay too. This size is perfect for many boutique hotels.