A world-renowned expert on generational behaviour will address 200 delegates at the Aberdeen City and Shire Tourism Conference this January.
Dr Paul Redmond, a leading expert on generations and the graduate labour market from the University of Manchester, will deliver the keynote speech.
In its second year, the conference is a platform for businesses from across the north east to come together to discuss the region’s tourism offering.
Featuring interactive workshops and networking sessions, tourism operators will have the opportunity to learn the skills required to maximise their business potential.
Delegates will have the opportunity to choose two in-depth workshops from a programme covering a diverse range of topics including Online Bookings, Accessible Tourism, Social Media, Sustainability & Legislation, Google Analytics and Business Collaboration.
Other guest speakers include Alastair Dobson, chairman of VisitArran and managing director of Taste of Arran, who will discuss the benefits of collaboration in business, while VisitScotland’s Chris McCoy will be on hand to explain the steps required to ensure tourism businesses are accessible to all.
Representatives from event sponsors Aberdeen International Airport and Serco NorthLink Ferries will also reveal new developments in the area’s transport links.
Tourism Partnership manager Elaine Booth says: “The inaugural Aberdeen City and Shire Tourism Conference was a great success, and we are excited to be bringing the event back in 2015 with an even more diverse range of speakers and workshops.
Tourism in the north east of Scotland can sometimes be overlooked in favour of the energy industry, however the region has a lot to offer and we aim to help businesses capitalise on their potential.
“With a number of new hotel developments in the area, as well as constantly developing transport links and lower weekend rates, more and more travellers are considering Aberdeen and the surrounding area as a holiday destination. Tourism businesses need to grasp these opportunities and ensure that their customers are receiving world-class service. The aim of the conference is to provide local operators with the tools and skills required for them to take their tourism businesses to the next level.”