New results from VisitEngland have revealed that the tourism sector had a strong Christmas trading period, with an increase in bookings from people visiting relatives and taking short trips compared to last year.
Half of all accommodation providers in England, including boutique hotels, and 62% of attractions received more visitors last Christmas than in 2013.
VisitEngland’s survey also shows that nearly nine out of ten accommodation providers (88%) and 93% of attractions were satisfied with their business performance throughout Christmas and the New Year.
Latest results from the Tourism Business Monitor showed that looking ahead, more businesses feel confident about the period between now and Easter than at the same time last year.
Nearly nine out of ten (86%) of accommodation providers reported feeling confident about business this winter compared to last January.
VisitEngland chief executive James Berresford said: “The year ended strongly for many and that has been a confidence booster for much of the industry as we go into 2015. Short breaks are the biggest growth area of tourism and have increased by 5 million over last decade. We now take around 30 million short trips in England each year, worth some £5.6m to the economy. Our research shows those tourism businesses that have geared themselves up for this market have done well over Christmas.
Looking ahead, the sector is feeling confident about the unusually high number of milestone events this year such as the Rugby World Cup 2015, the 800th anniversary of the Magna Carta and the 50 years since the death of Winston Churchill which will undoubtedly drive domestic tourism this year.”