Ahead of the hotly anticipated arrival of the Rugby World Cup 2015 tomorrow, it’s been revealed that tourism visitors are expected to contribute an approximate £869m to the economy as a result.
This is according to the latest figures from UKinbound, who is calling upon the Government to recognise the power of sports tourism as an economic drive.
Set to welcome over 440,000 international visitors to 11 cities across Britain, according to new research conducted by Ernst & Young, the Rugby World Cup will be the single biggest boost to UK tourism since the 2012 Olympics.
In support of the event, UKinbound wishes to re-enforce the key recommendations of their #TourismABC campaign, which was launched to prompt greater consideration from the Government for the inbound tourism industry.
Not only should the Government ‘Acknowledge’ the economic benefits of inbound tourism, but also ‘Build’ a strong national transport infrastructure to drive regional tourism. A reliable transport network will support iconic sporting events such as the Rugby World Cup which rely on regional destinations, in turn helping to develop our country’s iconic and growing football tourism which in the last year attracted over 800,000 tourists.
UKinbound’s chief executive officer, Deirdre Wells OBE, comments: “The Rugby World Cup will play a key role in cementing the UK’s reputation as a world class tourist destination.
"Sport has a powerful impact on boosting tourism spend and stimulating employment across the UK and it is imperative that the Government continues to support sporting events to ensure the continued growth of the British visitor economy.”