TripAdvisor introduces automatic review request function

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TripAdvisor has launched a new system designed to automatically collect guest reviews for hotels straight after their stay.

The new service is an extension to its Review Express programme, a free solution that helps hotels to encourage reviews and launched in May 2013.

The new addition now enables hoteliers to set up an email campaign so that the review request is sent automatically to guests two days after they check out.

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“According to a recent study, 70 percent of hospitality business owners say they have taken steps to improve their quality of service as a result of TripAdvisor reviews. By making Review Express available as an automatic solution, we’re helping hotels systematically encourage their guests to share feedback and, in turn, use that feedback to help inform continued improvements to service – a winning formula for a good online reputation,” said Minesh Shah, senior director, global hotel partnerships, TripAdvisor.

Review Express users see an average 33 percent uplift in their number of reviews on TripAdvisor.

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