TripAdvisor launches awards to recognise industry stars

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TripAdvisor has announced the launch of its inaugural Exceptional Service Awards, accolades which aim to reward hospitality professionals working at hotels, restaurants and attractions around the world.

The review site is asking travellers to nominate a hospitality employee who has helped improve their holiday experience by delivering brilliant service; be it a waiter, receptionist or tour operator.

TripAdvisor surveyed its traveller community and found that nearly half (47%) of UK respondents say that they have received exceptional service several times over the past year, and almost nine out of ten (88%) have returned to a hospitality business as a direct result of the service they received there. Despite that fact, two thirds (68%) of those Brits surveyed don’t think hospitality professionals receive sufficient recognition for their efforts.

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“Hospitality professionals can be the difference-maker between what makes a trip simply good or absolutely amazing, and TripAdvisor wants to help shine a spotlight on those who do it best,” said Barbara Messing, chief marketing officer for TripAdvisor. “The Exceptional Service Awards are a way for our travellers to publicly recognise and celebrate hospitality professionals who went the extra mile to make guests feel special.”

The Exceptional Service Awards programme is running in the US and UK. Travellers from those markets are eligible to participate and can nominate hospitality professionals by submitting their exceptional service story at: http://bit.ly/ExceptionalServiceAwards.

Don’t forget that the Boutique Hotelier Personal Service Awards are still open for nominations, and aim to reward the hard working staff at hotels across the country. These are awards with a difference as they are exclusively for the boutique hotel industry and allow staff to nominate.

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