Travel review site TripAdvisor has announced additions to its subscription products that is said to help hoteliers to better attract, engage and influence customers.
Developed to reflect the needs of accommodation and restaurant businesses, the new products allow subscribers to access tools to help them capitalise on the way TripAdvisor drives value for their business.
Hoteliers can now subscribe to Business Advantage, which promises to help them to better market themselves, impact booking decisions, differentiate from competitors, and measure and better build their online reputation.
“Providing a business with the opportunity to improve its content and customise its presence on TripAdvisor helps partners better understand and engage with their customers,” said Robin Ingle, senior vice president, global sales, TripAdvisor.
“Research shows that more proactive management of a business’s presence on TripAdvisor, combined with frequent interaction with the data and insights we provide to our subscriber partners in the Management Centre, deepens engagement and drives increased revenue for a business. We’ve designed these new subscription services to help our partners fully leverage the benefits that are possible when working with TripAdvisor.”
Some of the features of Business Advantage include hoteliers choosing their ‘favourite reviews’ and ‘favourite photos’, plus access to an enhanced analytics suite.