TripAdvisor has announced the launch of its ‘just for you’ feature, designed to provide travelers with a more personalised experience, based on their individual preferences and research on the site.
When travelers search hotels for a particular destination, they will be presented with a variety of tags allowing them to select their travel preferences, such as travel style, location, price range, hotel class, amenities and brand. Through the new just for you feature, TripAdvisor will take this feedback into account along with the traveler’s prior research and contributions on the site to deliver more personalised results to help better match a hotel to a traveler’s needs.
“By virtue of the insights and attributes that we’ve gathered from millions of traveler reviews and opinions, TripAdvisor is able to match travelers with their ideal hotels,” said Adam Medros, senior vice president, global product, TripAdvisor.
“The new just for you feature is the evolution of hotel search on TripAdvisor and a natural extension of our ongoing efforts to make every travel-planning experience more helpful and personally relevant for our users.”