An official VisitEngland star rating will now be displayed on participating hotels’ TripAdvisor pages, in a new partnership between the two companies.
The move is part of a collection of new projects by VisitEngland aimed at encouraging tourism businesses to better engage with digital platforms.
VisitEngland now joins organisations such as the AA as providers of official star ratings for the review site.
Official star ratings are awarded to accommodation providers in England who have signed up to VisitEngland’s National Quality Assessment Scheme. The ratings are determined by the services and facilities provided for guests, the quality of the welcome, the service and hospitality of the staff, the food, and the cleanliness.
James Berresford, chief executive of VisitEngland said: “Our star ratings appearing on TripAdvisor is a fantastic benefit to VisitEngland’s scheme, demonstrating the importance of star ratings in helping potential customers to choose their accommodation with confidence. It is also an opportunity for our official star rated accommodation providers to raise their profile even further by having their stars displayed on one of the world’s leading travel websites. This is one of a number of new developments we are putting in place to support business to secure a strong online presence.”
Catherine Tremaine, vice president of content, TripAdvisor said: “We are pleased to be working with VisitEngland to display the national tourist board’s official star ratings for graded accommodations on TripAdvisor.”
VisitEngland star ratings will be automatically updated on TripAdvisor on a weekly basis to update any changes and ensure stars are displayed alongside new entries.