Starwood Hotels has announced that its iconic W Hotels brand is to come to Scotland, with W Edinburgh scheduled to open in 2021.
Set to ‘reinvigorate the city’s traditional hospitality scene’, the hotel will be part of TH Real Estate’s Edinburgh St James scheme, set to be completed in 2020.
The hotel will be the second W Hotel to open in the UK, joining W London in the capital’s Leicester Square.
Designed by Jestico + Whiles, in conjunction with Allan Murray Architects, the 12-story building will feature a unique façade crafted from a winding steel ‘ribbon’.
It will be home to 214 bedrooms, including 20 suites and one ‘Extreme Wow Suite’. The rooftop will feature a destination bar and outdoor terrace, while a W Lounge, a signature restaurant, workout facility and Away Spa will provide other amenities for guests.
“As an established business hub with a thriving global tourism industry, we are confident that there will be a huge appetite for our innovative lifestyle brand in the Scottish capital,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “W Edinburgh’s location at the pulsing heart of the new Edinburgh St James development, combined with its innovative design, contemporary interiors and the W brand’s signature programming, will create the perfect setting for the second W hotel in the United Kingdom.”
W Edinburgh will form the centerpiece of the 1.7 million square foot Edinburgh St James development, which will incorporate a mix of retail, entertainment, leisure and residential apartments.
The project will support the city’s tourist industry, which contributes an estimated £260m to Edinburgh’s economy each year.