W London introduces first music-reactive staff uniform


Popular city hotel, W London has announced the launch of its bold new uniform design, to help staff ‘light up’ its nightclub.

The Leicester Square hotel has teamed up with rising British fashion designer, Claire Barrow, and ‘smart clothing’ brand, Glofaster for the new look for staff at the popular Soho nightclub.

The new uniform collection features integrated LED technology that pulsates to the beats of the music playing and has been unveiled to coincide with the club’s relaunch, which sees the venue’s interiors completely transformed.

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The launch of the tech-enabled garments follows the unveiling of W London’s keyless check-in technology – SPG (Starwood Preferred Guest) Keyless.

Committed to supporting emerging British fashion talent, the hotel’s collaboration with Claire Barrow also follows previous partnerships with designers Sister by Sibling and William Tempest.

Coen Van Niersen, W London’s general manager, said: “W London is a passionate supporter of music and fashion so we are thrilled to have partnered with emerging designer Claire Barrow and forward-thinking technology brand Glofaster. Celebrating the best of British talent, Claire has perfectly captured Wyld’s personality and individuality in the design, and Glofaster has added unique dual functionality to the garments, which will wow visitors to the nightclub.”