Worcester needs a five star boutique in the city centre to increase its national standing, says a city chief.
David Blake, head of economic development and planning policy at Worcester City Council, spoke last night of his dreams of seeing a five star hotel in the city centre and insisted the long-awaited aspiration is realistic.
In a Q&A session last night with councillors, reported in the Worcester News today, he told them the city’s ambitions must be around raising Worcester’s profile as a place for high-tech firms to relocate in order to boost its national standing.
Part of this exercise would involve a top end hotel in the city centre, he said.
During the debate he said taxpayers’ money would not be offered as a ‘sweetener’ for any boutique hotel operator to come to Worcester, insisting the city must instead "create the conditions" for tempting one in
Councillor Marc Bayliss, the council’s deputy leader, said Worcester must seek to compete with the likes of Bristol, Cheltenham and Birmingham for jobs paying higher wages.
Getting a top hotel in Worcester has been a key aspiration for the council for over a decade without yet coming to fruition.
In recent years the city has seen record public and private investment and continues to outperform large swathes of the UK in key areas like retail, as well as seeing iconic developments like the £60m Hive, Worcester Arena and the redeveloped New Road cricket ground complete with a Premier Inns hotel.