Beck Hall Malham, in the Yorkshire Dales, has unveiled a new website as part of the hotel’s rebranding.
The new online portal www.beckhallmalham.com was created by the hotel’s owners – former IT consultant Andrew Macbeth and his wife Louise – who took over the 18-bedroom, dog-friendly hotel in July 2014.
It sports a clean, one-page design with large pictures and an integrated booking widget, as well as a regularly-updated blog on news, events, offers and things to do in the local area.
“It’s so important for independent hoteliers like us to offer up-to-date websites that make it attractive and convenient for guests to book direct from desktop PCs and mobile devices alike,” said former hotel-industry magazine editor Mrs Macbeth.
She said small hotel businesses are struggling to compete with multi-national online travel agencies who use their massive marketing budgets to entice travellers to book hotels their websites.
“Many guests choose to book through these known booking sites but don’t realise that often up to a quarter of what they pay goes to the site as commission,” Mrs Macbeth continued.
“With direct bookings, the full rate the guest pays goes to the hotel, enabling the owner to spend more on the guest experience and offer better value for money,” she added.
Like many hotels, Beck Hall guarantees that guests will not find cheaper rates than on its own website.
Furthermore, the property is offering a free chilled bottle of Prosecco on arrival to the first 10 guests to book direct and quote the offer code ‘BUBBLES’ in the guest-comment box.
The redesign of the website forms part of a wider rebranding initiative, which will see everything from the hotel’s signage to its staff getting a new look.