Young boutique brand hails the end of refurb at new property


The young family-owned Flat Cap Hotels boutique brand has announced the end of its extensive refurbishment programme at its first Cheshire hotel and is now looking ahead to the future.

Founders of the Flat Cap brand, Oliver and Dominic are the third generation of hoteliers in the Heywood family, and have transformed a 17th century Grade-II listed property in Cheshire into The Vicarage Freehouse and Rooms.

And while the initial refurbishment process might be over, the brothers are already preparing for their next expansion step, with the unveiling of 6 larger suites and a spa and leisure facility next year.

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The full refurbishment included the creation of a pub and a large restaurant with the help of The Royal Bank of Scotland.

The renovation programme also saw the addition of a games room, conservatory and library for conference and banqueting as well as various hidden ‘snug’ rooms with restored fireplaces.

The 20 bedrooms have all been individually designed and Heywood said he was inspired by the likes of Firmdale and The Pig when planning the interiors.

Coming from a line of hoteliers, brothers Oliver and Dominic Heywood are the third generation to pioneer a new brand of establishments in the North West. Dominic runs the daily operations with support from Oliver who focuses on the brand and acquisition of new properties.

The ambitious duo are also looking to acquire a further two hotels this year and have a strategy to obtain five hotels under Flat Cap Hotels by 2018.

Oliver Heywood, director of Flat Cap Hotels, explains: “After being born in a hotel it comes as no surprise that hospitality runs through our veins. The idea for Flat Cap emerged about two years ago after we recognised an evolvement in the hospitality industry and specifically a gap in the North West market for food-led destination venues which blend the style of a country pub & restaurant with a four-star quirky hotel. A year later, we couldn’t be more pleased with the design and feel we have achieved at The Vicarage, with further plans to develop 6 large suites and the out buildings into a spa and leisure club with potentially more conference facilities in 2016.”