Zetter Group, the brainchild of restaurateurs Mark Sainsbury and Michael Benyon, is expected to open its third boutique hotel in London in September 2014.
The 24-room hotel will be located on Seymour Street in the Marylebone district of central London.
The duo’s first property, the 59-key Zetter Hotel in Clerkenwell, launched in 2004 followed by the 13-key Zetter Townhouse in 2011.
The group also includes Bistrot Bruno Loubet, which opened in the Zetter Hotel through a collaboration with the French chef in 2010.
The collaboration between Zetter Group and Bruno Loubet also led to the more recent launch of Grain Store restaurant and bar in King’s Cross.