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New boutique ‘roomtel’ opens in Lytham and actively encourages guests to eat out

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A new boutique ‘roomtel’ has opened in Lytham designed to ‘shake up traditional hotel thinking’, after five months of construction work.

Mode: The Place to Stay Lytham is a room-only experience that ‘does not expect its guests to eat in’, and is said to be the first new concepts to launch from owner Andrew Whitaker.

Each of the 16 bedrooms inside the property, which was built in 1901, come equipped with top technology and offers a light breakfast option should guests choose not to dine out.

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Whitaker believes the new concept will suit the Lytham visitor profile ‘to a tee’, providing all the creature comforts, with none of the unnecessary frills. 

“We are proud to keep up the tradition of hospitality in this wonderfully atmospheric building,” says Andrew Whitaker, “giving it, at the same time, a modern twist, having developed our offering around what the stayover guest needs and not trying to fit Lytham Square diners and socialites, family-time visitors or corporate guests on business in the area, into a typical hotel schedule or a structured and traditional stay format.”

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Zoe Monk

The author Zoe Monk

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