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New owners submit plan to increase commercial offering at The Northbrook Arms

KateAdamShanley

The new owners of The Northbrook Arms have submitted a plan to the local council to transform the 19th century pub into a hospitality destination to secure its sustainability for years to come.

Kate and Adam Shanley acquired the property in East Stratton, Hampshire, which had been closed for six months prior to the sale, from Lord Northbrook in May
Kate and Adam Shanley acquired the property in East Stratton, Hampshire, which had been closed for six months prior to the sale, from Lord Northbrook, and now plan to completely reinvigorate the business to increase its chances of survival in the tough trading climate.

They plan to modernise the bedrooms in the main house and introduce a new spa facility to appeal to both local guests and visitors to the area, increasing the commercial offering to help boost business.

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The family have a history of successfully renovating and running self-catering accommodation, experience that they believe is the key to making the remote public house ‘viable and sustainable’ moving forward.

“It is clear that the pub (and many like it) have struggled to stay open through traditional trading to a narrow catchment area”, says Kate, “we believe that the success to the pub lies in increasing the commercial offering the site has to offer; this means less financial dependence on the immediate community, whilst giving us a competitive point of difference in the marketplace.

“An independent pub in isolation and remote location does not work. An independent pub supported by self-catering accommodation and spa facilities not only better serves the area but stands a much better chance of being viable, sustainable and robust through trading peaks and troughs.”

Kate and Adam will be the first couple to both own as well as run the pub in the location’s history, with The Northbrook Arms having previously been occupied by series of licensees.

The official planning application was registered with Winchester City Council is now available to review online via their planning section.

Tags : hotelsnew ownersplanspubThe Northbrook Arms
Zoe Monk

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