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Surge in mobile-savvy travellers across the UK, finds Expedia report

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The proportion of international mobile-savvy travellers to the UK has increased dramatically over the past year, according to new research from Expedia Group.

The second quarter of 2019 saw double digit year-on-year (YoY) growth across multiple UK regions, with the Cotswolds (almost 30% YoY), the Scottish islands (just over 40% YoY) and South Wales (also 40% YoY) singled out as hotspots.

Domestic mobile demand also increased by 20% year-on year

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Expedia said that demand for the UK was fuelled by domestic travellers seeking staycation destinations during the Easter holiday period, boosted by families booking half-term breaks and activities, possibly also contributing to the growth of UK package demand.

Package demand (a combination of hotel, and/or flight and/or car hire) also grew strongly in the UK in the second quarter, particularly for North East England (160% growth YoY), East Anglia (150% growth YoY), and Cambridge (almost 115% growth YoY).

Krishan Kadodwala, director of market management UK & Ireland at Expedia Group, said: “Our second quarter data for 2019 reflects the rising generation of mobile-savvy travellers who are booking their trips on mobile apps or sites via Smartphones and tablet devices rather than laptops.

“With a key focus on digital, we strive to supply our lodging partners with an array of powerful technology and marketing tools to promote their offer via a range of mobile devices.

“It seems staycations are still on-trend, proven by the demand across the Easter period, with UK hoteliers seeing encouraging growth in regions outside of London which we expect to continue over the remaining summer months.”

Tags : Expedia GroupMARKET DATARESEARCH
Zoe Monk

The author Zoe Monk

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