New research from P&G Professional has found that 70% of customers will research a venue’s hygiene credentials before making a decision on booking.
This is compared to 40%, pre-pandemic.
The poll also showed that despite one in two (52%) Brits being desperate to take a summer staycation, 50% have put off making a booking because of concerns over the hygiene and cleanliness of hotels and B&Bs.
22% are also more likely to book a hotel if they know staff are using cleaning brands they trust.
The results come as P&G Professional partners with chef Marco Pierre White to encourage business owners to try the Clean PLUS Experience and promote the ‘safecation’ among potential guests.
Independent hotels, guest-houses and B&Bs can display the CleanPLUS Experience sticker – both physically and digitally – as a gold standard in hygiene, reassuring customers that an establishment has been cleaned to the highest levels using known and trusted brands.
As part of the Safecation campaign, White will also leverage his years of experience to demonstrate what steps hoteliers can take to prepare their properties for increasing volumes of guests, at a time when cleanliness and hygiene is paramount.
Marco Pierre White said: “As all in the hospitality industry will know, the health and safety of our guests is of the utmost importance, which is why I’m partnering with P&G Professional to highlight the support the sector needs right now. Following a challenging time for many business owners, it’s fantastic to be able to reassure customers with a gold standard of excellence when it comes to cleanliness.”