80% of consumers will be ‘pretty comfortable’ to stay overnight in a pub after the lockdown restrictions surrounding coronavirus have lifted.
According to a new survey from Stay in a Pub, an online community of over 1,700 boutique pubs, country inns and traditional pubs, 41% of those questioned said they would be completely comfortable, while just 8% said they felt somewhat uncomfortable.
Confidence was even greater for older guests with 45% of those over 65 being completely comfortable and just 4% had some concerns.
The analysis of 1,325 responses from Stay in a Pub customers also found what sort of measures they felt would be needed to provide confidence surrounding travelling.
They would expect high standards of hygiene and social distancing measures, but also evidence of this through a nationally recognised Covid Secure kite mark or accreditation.
There was an expectation that hand sanitisers would be provided both in rooms and public spaces but also that rooms would have ‘cleaning stations’ with antibacterial wipes and other cleaning products for guests to use.
A significant number would expect staff to wear masks and gloves and that there would be at least 24 hours between stays to allow for a period of time after guest departure and for deep cleaning.
Other suggestions included bed linen packs at check in so that guests made up their own rooms, and room service meals.
Founding director of Stay in a Pub, Paul Nunny, commented: “Support for our pubs is very evident, with 69% of respondents saying that they would be willing to book and pay now to secure future stays if these included totally flexible cancellations, date changes and refund policies. With the likelihood of ‘ultra-last minute’ demand for staycations, this consumer confidence and commitment to future stays poses an opportunity for pubs to promote now through online booking offers and listings on accommodation sites.
“In the past two weeks we have seen a 39% increase in visitors to our website as interest and demand for domestic travel increases.”