A third of corporate travel managers across Northern Europe expect business travel to recover from the Covid-19 pandemic within six months, according to new research from Accor.
Only 7% of corporates believe it will take longer than 12 months for their business travel programmes to get back on track, with 21% of those predicting it will take less than three months.
This will be driven primarily by domestic travel with a longer return anticipated for international travel.
In addition, when it comes to reservations, just 15% of corporates are planning to change the categories of hotel they book in future.
Despite recent events, the most important criteria for corporates when selecting their preferred hotel supplier remains location (38 per cent) followed by price (25 per cent).
While these traditional considerations for choosing a hotel provider have not changed because of the COVID-19 pandemic, traveller welfare is an increasing priority.
Jonathan Pettifer, director of Corporate Sales and TMC Partners at Accor UK & Ireland, said: “The hotel industry will be gratified to hear that corporates believe their business travel programmes will recover within 12 months, with many anticipating it will happen much quicker. Face to face interactions with clients and business partners are vital in many industries and we know there is significant pent up demand from corporates wanting to get their executives back engaging directly with key contacts.”