The AA has launched a new online platform that will feature over 12,000 rated and recommended hotels, restaurants, pubs, B&Bs, self-catering cottages, caravan and campsites. will also offer city guides, recommended outings and information on local attractions as part of the new website.

The platform will allow users to search by location or property name, each one having been assessed by AA Hotel & Hospitality Services or VisitEngland, and link directly through to each establishment’s own website, with a direct booking function set to be rolled out on the site later in 2020.

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The AA’s ratings – including Rosettes for restaurants and Stars for hotels – will be displayed across the site where applicable.

 Simon Numphud, managing director at AA Media, commented: “As the originator of hotel star ratings, and the first organisation to create a nationwide award for restaurants, the AA is in a unique position to offer independent recommendations across a huge variety of hotels, restaurants, pubs, experiences and beyond. is designed to be an invaluable tool to both users and establishments alike, making it easier than ever for customers to discover an AA and VisitEngland rated destination.”

 Establishments that are part of an AA scheme will be able to login in the portal to upload new images and build their profiles.

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Zoe Monk

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