Billionaire Reuben brothers plough ahead with Admiralty Arch hotel plans

Billionaire property developers the Reuben Brothers are accelerating their plans to convert Admiralty Arch into a luxury hotel under the Waldorf Astoria brand.

Waldorf Astoria London Admiralty Arch is now scheduled to open in 2025 and the brothers, who took ownership of the building over the summer, have been working closely with Hilton to upgrade existing development plans for the site.

The London landmark, originally commissioned by King Edward VII in memory of Queen Victoria, stands at the end of The Mall opposite Buckingham Palace, offering unparalleled views of the Palace in one direction and across Nelson’s Column and Trafalgar Square in the other.

The updated plans include an increased room count and exclusive spa, as well as the addition of a two-bedroom suite, which will boast ‘the most sensational view of Buckingham Palace.’ The suite will sit at the centre of the building on the fourth-floor bridge and will be bookable for overnight stays and private events.

The hotel also promises to feature restaurants and bars overseen by ‘word-renowned’ chefs, while it will boast two outdoor spaces: a sixth floor rooftop terrace a ground floor terrace, where guests will be able to sit overlooking St James’ Park.

Jamie Reuben of Reuben Brothers said: “Transforming and restoring Admiralty Arch – a true London landmark – into a five-star luxury hotel with restaurants, bars, a ballroom, spa and residences is an incredible honour for us. We are excited to be working with our esteemed partner, Hilton, to bring the Waldorf Astoria brand to the heart of London, and revitalising the area for hotel guests, visitors and London locals to experience and enjoy.”

Christopher J. Nassetta, president & CEO, Hilton, said: “Admiralty Arch is undoubtedly one of the most iconic landmarks in London and we are delighted to be working with Reuben Brothers on this magnificent hotel. With a legacy of preserving and enhancing incredible historical buildings, Waldorf Astoria is a natural fit for this development, and Reuben Brothers’ proven track record in delivering projects of this magnitude makes them a wonderful partner. Together we will write the next chapter of this exceptional building’s rich story and we look forward to expanding our partnership over the coming years.”