ADVICE: Embracing change and capitalising on Airbnb


Established as a leading provider of homestays and a popular choice for those looking for self-catering breaks, Airbnb recently announced big plans to expand its accommodation offering to include boutique bed and breakfasts, hotels and resorts.

The experts from Journey explain how to tap into this growing trend.

The Tree Lodge at Swinton Estate has already taken the step to widen its distribution with Airbnb. It’s proving to be a welcomed change for many hoteliers as the commission is far more attractive than the likes of some OTA giants.

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The Expectations of Experiences

As the traditional ‘package holiday’ continues to be less and less popular the requirement of unique experiences and flexibility during the booking process is key.

Once upon a time travellers favoured buying everything in one easy to book bundle, however, with the emergence of millennials and travel more than ever being focused on experiences and cultural immersion it comes as no surprise that the one shoe fits all package has gone out of fashion.

Companies like Airbnb really embrace unique stays and emerging destinations ensuring that guests have the opportunity to customise their stay and create itineraries with accommodation, excursions, tours, trips, dining and more.

The Wanderlust of Gastronomy

Gastronomy is a large influencer in leisure tourism today and creates a desire to travel. Again with such an expectation on unique trips and the enjoyment of sharing culinary delights on social media is another tick in the box for the travellers of today.

Airbnb have embraced this by recently launching their own restaurant recommendations complete with listings, images, reviews and more. This allows Airbnb guests to easily compare restaurants and make plans in advance of their travel – they even have a handy personalised itinerary planner where restaurants can be booked.

Not just for the Leisure Traveller

The nature of Airbnbs offering with extended stays and group lodging is making this OTA an emerging choice for business travellers too. With all the comforts of home and flexible planning, a recent survey suggests that corporate travellers are increasingly turning to Airbnb.

Don’t Get Left Behind

With over 6 million accommodation options across nearly 200 countries and regions now’s the perfect time to consider adding Airbnb to your distribution strategy. We’ve no doubt that Airbnb will prove to be a key partner for clients looking to expand their visibility and attract new audiences.

If you’re looking for an integrated solution then why not take a look at Profitroom Suite? They integrate directly with Airbnb and hundreds of other partners so managing your bookings is easier than ever.

Tags : adviceAirbnbhotels
Zoe Monk

The author Zoe Monk

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