ADVICE: Expanding your offering to respond to returning guests


By Nespresso

The past 18 months have been a challenge for many business sectors, not least the hospitality industry. By seeking out additional revenue opportunities and adapting to changing consumer behaviours, hotels can maximise the opportunity with their loyal and new customers as they begin holidaying again.

Going the extra mile

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Listening and responding to guests needs is key to building a strong reputation and customer loyalty, learning from them on new requirements will aid hospitality post-COVID. For many booking a much needed break this year, it will be the first that they have stayed in a hotel for a long time and their expectations may well have shifted since their last hotel experience. As a result, many will be looking for an extra special and unforgettable experience and it is important that they receive the best service possible.

Businesses in the hospitality sector have already proven they can adapt and thrive. New Nespresso research found that 90% of hospitality businesses have adapted since the beginning of the pandemic in March last year. As behaviours and experiences continue to return to normal, these same businesses must continue to showcase their innovation and adaptability.

Safety rules are great tools

For many guests, health and safety will still be a big consideration when they choose their hotel so ensuring this is delivered seamlessly is very important. Beyond the standard deep cleaning that takes place and Covid-19 protocols, businesses should try to provide additional measures where possible to ensure their guests are at ease during their stay.

To meet the health and safety concerns of guests, Nespresso Momento Coffee & Milk machine harnesses touchless technology, there is no need to touch the screen to begin the barista coffee process.. Developing these small points of difference can make a huge positive impact to guests’ holiday experience and peace of mind

Implementing sustainable initiatives

Research has revealed that due to COVID-19, people are more concerned about environmental challenges and are committed to changing their own behaviour to be more sustainable. To meet consumers’ growing demand for sustainable products and services, many businesses have begun adopting energy efficient and environmentally friendly experiences for their customers. Investing in green, sustainable measures is not just an ethical decision but also a profitable one.75% of UK businesses are benefiting commercially after doing so

Research commissioned by Nespresso found sustainability is the main priority for hospitality businesses, with two thirds (67%) highlighting it will become even more of a priority over the next year and just under half (46%) of all individuals surveyed said consumer demand is a driver for sustainability initiatives in the future. Nespresso is currently working to ensure that every customer can enjoy a carbon neutral cup of coffee by the end of 2022.

For businesses wanting to refresh or improve their sustainable coffee offerings, Nespresso has launched its Reviving Origins KAHAWA ya CONGO coffee (“Hope of Congo”) – a smooth and fruity seasonal blend, grown on the rain-rich volcanic soils of Lake Kivu in the Democratic Republic of the Congo. The production of this coffee is having a positive impact on this region which has been impacted by adversities such as conflict, economic hardship, and environmental disasters. The coffee is produced using sustainable farming practices and contributes to an increased income for farmers across the region.

Adapting to changing needs

As the hotels continue to recover following the pandemic, they will need to continue to adapt and innovate by offering their guests great experiences. The Nespresso Professional range offers a wide selection of coffee varieties for hotels that want to satisfy every palate, at any time of the day.

By ensuring important changes and additional options for guests hotels can not only ensure a smooth experience but to gain positive reviews, increased revenue and ensure very content guests.

Tags : adviceNespressoSUPPLIERS
Zoe Monk

The author Zoe Monk

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