Amazon rumoured to be moving into the hotel booking market


Industry talk across the pond intimates that Amazon is currently working towards launching its own hotel-booking service to compete against TripAdvisor and

US based Skift (which claims to be the largest industry intelligence and marketing platform in travel) reports that Amazon is about to launch Amazon Travel, a site dedicated to booking at independent hotels and resorts near major cities in the US, in the new year.

The site’s initial plan is to reportedly feature a selection of hotels within easy striking distance of New York City, Los Angeles, and Seattle.

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After speaking to the management of three independent hotels, Skift reports that Amazon’ intends to create a marketplace for independent and boutique hotels that might not have the marketing power afforded to larger chains or online travel agencies.

Two hotels had already signed on with Amazon, while one was considering the proposition.

According to the hoteliers, says Skift, properties would load their room types, availability, pricing information, and photos into an Amazon extranet and would pay a standard 15% commission to Amazon for the prepaid bookings.

There was no response from Amazon to Skift’s request for comment. If the rumours are true, the UK market would almost certainly be in the giant online business’s sights.

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Kathy Bowry

The author Kathy Bowry

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