Aparthotels Adagio bids to double portfolio boosted by 11 new openings for 2020


Following a year of accelerated growth in 2019, aparthotel brand Adagio has set a pipeline to double its portfolio by 2023, with new openings set for Brussels, Dubai and London this year.

Last year the brand, which currently operates 113 properties around the world, surpassed 300 million euros in business volume, with increases in direct and indirect sales, and an uplift in both the leisure and business segment.

Adagio also opened seven aparthotels in four countries and signed an additional 17 properties, including a new launch in Leicester.

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The brand is now aiming to double its portfolio, with a target set of 220 properties open worldwide.

In addition to these new openings and signings, Aparthotels Adagio will also be collaborating with the Success Hotel Group to open the Aparthotel Adagio Antwerp in 2022 and the Aparthotel Adagio access Brussels Airport in 2023.

A trial of a co-living concept will also be rolled out in Bercy at the end of the first half of this year; created in response to new hotel and real estate trends.

 Karim Malak, managing director of Aparthotel Adagio, commented: “We continue to create value for our customers, our collaborators, our partners, our shareholders and obviously also for the cities in which we are established.

“Globally, the extended stay sector is growing rapidly on all continents, driven by the new uses of millennials and a strong demand for well-being and conviviality.” Adagio’s Aparthotel concept is growing its presence across the UK with aparthotels in London, Liverpool, Birmingham and Edinburgh.

Tags : Adagioaparthotelsbrandshotelsnew openingsoperatorsowners
Zoe Monk

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