Apex expansion continues as new £35m Bath hotel prepares for take off

City of Bath Apex Hotel – CGI

Apex Hotels Limited is gearing up to launch its newest property in Bath and its first in the UK outside London, which will see a £35m project come to life.

The Apex City of Bath Hotel marks the 10th property in the Apex portfolio when it opens its doors to the public on August 1 2017.

The 177-bedroom property will also see the creation of Bath’s only purpose-built city centre conference facility for up to 400 guests.

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Apex Hotels Limited, which has properties spanning Edinburgh, Glasgow, Dundee and London, is led by CEO Angela Vickers, who adds the opening will be a ‘significant milestone’ for the business.

The Bath opening follows a successful financial year for the company which saw an 11.8% rise in underlying profits before tax, up from £9.2m to £10.3m in 2016.

Angela Vickers, chief executive officer, Apex Hotels Limited said: “The Apex City of Bath Hotel will be our first opening in England outside of London and is set to be the historic city’s largest hotel in terms of conference and events spaces and number of bedrooms. This is an attractive proposition for businesses looking for new locations to host conference and events and the hotel is already taking bookings from international brands keen to get in early.

“We have in place a very strong senior management team who are committed to putting this venue on the map and offering a guest experience that is second to none.”

In the last 12 months, Apex Hotels Limited has made significant investments in the portfolio including a 30-bedroom extension to Apex City of London with further refurbishment plans scheduled for Edinburgh Grassmarket and Dundee hotels.

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Zoe Monk

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