Apex Hotels appoints new managing director to ‘focus on growth’

Averil Wilson – Apex Hotels MD

Apex Hotels Limited has announced the appointment of Averil Wilson as the company’s managing director.

She has been promoted to the newly-created role following eight years as finance director of the Edinburgh-headquartered group.

News of the appointment comes after Apex Hotels announced a year of strong growth, with turnover up to £75.4m and pre-tax profit rising to £11.7m, as well as teasing plans for further expansion.

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In taking up the post, Wilson will lead the executive team at the helm of the family-owned business, overseeing all business operations, resources and ventures.

As a chartered accountant, Wilson has a strong background in finance, having worked with KPMG in Auckland and London – specialising in hotels, leisure and media entertainment – before moving into finance roles with Lionsgate Films and Lloyds Banking Group.

She joined Apex Hotels as finance director in 2011.

Averil Wilson, managing director, Apex Hotels Limited said: “Over the past eight years, I have witnessed the growth of the portfolio, from seven hotels to ten across the country. I am honoured to have been given the opportunity to take on a wider role within the business which I have seen go from strength to strength.”

Angela Vickers, chief executive officer, Apex Hotels Limited said: “We are delighted to see Averil move into the new managing director role. She has excelled as finance director and has been a valuable member of the Apex Board over the years, accumulating a wealth of knowledge and understanding of all aspects of the business and the wider industry.

“Introducing the new role puts Apex in an ideal position for further growth through acquisition and diversification, ensuring that we are agile enough to make the most of any available opportunities.”

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Zoe Monk

The author Zoe Monk

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