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Ashley Hotels acquires Highfield House Hotel in Southampton as part of wider expansion strategy

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Family-run business Ashley Hotels has acquired the Highfield Hotel in Southampton, as part of its strategy for growth across the UK.

The Highfield House Hotel is home to 71 bedrooms and is in close proximity to the university, generating business due to events, functions and parents visiting that brings a boost to sales.

Ashley Hotels has hotels across the UK in locations such as Salisbury, Farnborough, Swansea and London and is run by the Hirji family. The portfolio consists of a wide range of properties from budget to four star.

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The Highfield House Hotel also boasts a leased independent restaurant as part of the building, where guests can dine.

Ashley Hotels will retain all staff who wish to remain with the business and have appointed a new general manager after the voluntary departure of the previous general manager.

Alim Hirji, director of Ashley Hotels, said: “The Highfield House Hotel represents a strategic acquisition for the group and we very much see this being a profitable business given the location attracts both the business and leisure market with Southampton University contributing to all year round sales.

“Over the years, the Royal Bank of Scotland has been an avid supporter of our business strategy and we are pleased they have once again invested in our future to help us provide affordable and comfortable accommodation across the UK.”

Tags : Ashley HotelsHighfield House HotelsoldSouthampton
Zoe Monk

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