A scheme to develop a new hotel in Newman Street, right in the heart of Fitzrovia’s village of luxury hotels, lifestyle boutiques and international restaurants and bars, has been granted planning consent by Westminster City Council.
The scheme by ReardonSmith Architects involves the demolition of the existing building and the rebuilding of a luxury 100-bedroom hotel.
One of the key drivers for the architects was to design a façade that maintains the ‘visual memory’ of Newman Street whilst providing a new take on the existing architecture.
This was achieved by the extensive use of brick which is the façade material on the existing building and by closely following the window rhythm.
Another key element was to lower the existing raised ground floor to pavement level thereby removing the physical and visual barrier currently created by a series of lightwells along the façade.
The new ground floor restaurant extends from the Newman Street frontage through the building to the Mews at the rear bringing life and animation to what is currently a service backwater.
Sidharth Bhatia, Associate Director at ReardonSmith, said: “Our scheme for the Newman Street hotel respects the heritage of the area which is renowned for being home to the Fitzrovia set of intelligentsia, economists and scientists in the 19th and 20th Century as well as some of the world’s most respected educational, cultural and medical institutions to this very day.
“We are truly excited to create a new hotel in Fitzrovia that, like its context, will be individualistic in its nature and uncompromised by corporate rules.”