Balmain Hair Couture and ADA Cosmetics extend global partnership

balmain ada cosmetics

Balmain Hair Couture, the hair care division of the French haute couture house, and ADA Cosmetics have extended their partnership.

Starting this month, the leading hotel cosmetics manufacturer will take over worldwide production and distribution of the Balmain hotel beauty amenities.

This adds to their already existing partnership of serving Grand Hyatt Hotels globally.

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Balmain Hair Couture will be working in an even closer partnership with hotel cosmetics manufacturer ADA Cosmetics in the future.

The corporate division of the French haute couture house has been supplying hair care products, extensions, and accessories licensed under the Balmain brand name since 1974.

Since the beginning of 2020, Balmain Hair Couture and ADA Cosmetics have been supplying exclusive Balmain cosmetics to Grand Hyatt hotels.

From this month, Balmain and ADA Cosmetics will build on this success and bring the brand’s amenities to luxury hotels across the globe.

Australia, New Zealand and Polynesia will be served by another partner of Balmain.

Steward Guliker, CEO of Balmain Hair, commented: “Excellence and uncompromising quality are our benchmark. This also applies to our choice of partners. We are delighted to have ADA Cosmetics, a highly competent and successful partner, at our side.”

ADA Group CMO Gerd von Podewils is looking forward to deepening the partnership with Balmain.

Podewils sees ADA’s long-standing contacts to the hotel industry, strong commitment to developing sustainable and safe dispenser solutions, and seamlessly networked sales organization as the best prerequisites.

He also emphasizes that the Balmain brand is a perfect match for the new luxury concepts of sophisticated luxury hotels:

He added: “The Balmain care lines reflect an elegance, savoir-vivre and Parisian chic that enable hoteliers to pamper guests with their own unique approach to exclusivity.”
ADA Cosmetics has been developing and producing high-end hotel cosmetics and dispensing systems for the hotel industry for more than four decades.

The company currently serves around 20,000 customers worldwide and its portfolio includes more than 20 brands.

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Eamonn Crowe

The author Eamonn Crowe

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