Bespoke Hotels has begun a new partnership with a hotel group in the US to widen its reach across North America.
The independent hotel company, which now represents more than 200 properties, is to work with Broughton Hotels to establish Bespoke USA across the pond.
The partnership will see Bespoke Hotels go after management contracts, new acquisitions and joint venture opportunities throughout the North American region.
Bespoke USA will look to drive value through asset and real estate management and is targeting boutique hotels, branded urban properties and golf-led resorts as part of the expansion.
Broughton Hotels is a full-service hotel management company with a diverse portfolio of boutique California and Chicago properties.
“We are thrilled to be teaming up with Bespoke Hotels”, said Larry Broughton, Founder and CEO of Broughton Hotels. “Our companies share a profound entrepreneurial and creative flair, which I’m sure will bring demonstrable value to the North American market.”
“Broughton Hotels are an ideal partner for us as we seek to bring our individually-tailored brand of hospitality to North America”, added Robin Sheppard, chairman of Bespoke Hotels. “Larry is an inspirational figure and a man with considerable standing in the sector, so we are thrilled to be working alongside him and his talented team.”