Bespoke Hotels has promoted commercial director Thomas Greenall to the position of chief executive officer, effective from today.
The move will see co-founder Haydn Fentum step up the role of chairman and Robin Sheppard move to the position of president to focus on expanding the group’s design-led hotel brands, Gotham and Brooklyn.
Greenall has been with Bespoke Hotels for almost nine years, moving through the ranks to become commercial director in November 2016. Now he will be responsible for the day-to-day operations of the group.
“It’s a pleasure to witness the blossoming of fine young talent,” says Haydn Fentum, co-founder of Bespoke Hotels. “Thomas represents the future of our business and after twenty years at the helm Robin and I are delighted to pass on the baton. It’s absolutely the right time for someone with the vision and energy that Thomas has demonstrated, to ensure the group continues to live up to the name – Bespoke solutions will be more important than ever as we emerge from the COVID-19 crisis into a much-changed world.”
Thomas Greenall said: “Although my appointment could not have come at a more turbulent time, we see significant opportunities for Bespoke Hotels. We have a longstanding management team with a vast range of experience, flexible commercial structures and an eclectic portfolio.”
“All of this puts us in a good position to adapt to the rapidly-changing hospitality landscape. Against this backdrop, I’m delighted to be given the chance to develop the business. I can assure all of our stakeholders that I’m fully focused on building on our success to date and using these foundations to build an even stronger business moving forward.”
Thomas Greenall comes from a strong family hospitality background. Greenall Whitley & Co was founded in 1762 and this later became The Greenall’s Group and included both De Vere and Village Hotels.