Bespoke Hotels has revealed that the group took over £500,000 in future bookings last week after the government announced that hotels in England could reopen from July 4.
This equated to almost 4,000 room nights of which 2,075 are in the group’s Scottish properties.
The majority of bookings were for 2 people and the average length of stay in both England and Scotland was the same with an average of 2 nights.
Robin Sheppard, chairman of Bespoke Hotels says: “We never planned to put our foot on the proverbial hosepipe, but since the news that permission to start trading again broke, the foot has well and truly come off; and sales have exploded. Lots of new bookings to make our phones ring again is a very powerful medicine. Long may it last.”
Last week Bespoke Hotels also launched a 33% off promotion for short breaks booked before the end of August for stays in the first three months of re-opening to capitalise on the demand.
A total of 15 Bespoke Hotels are preparing to open in July, with the rest of the portfolio due to open later in August and September.