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Best Christmas trees London: Top hotels unveil their festive firs

best christmas trees london the ned

The festive season is fast approaching and top London hotels are helping their guests get into the Christmas spirit by unveiling a selection of spectacular Christmas trees.

Decorating your hotel for Christmas is not only a simple way of joining in on the festive fun, but is also a shrewd move to help generate footfall at the busiest time of the year; guests stopping by to check out your tree may well decide to stick around for a drink at the hotel bar, or a meal in the on-site restaurant.

Putting up a tree is also a great way to grow your audience on social media, as pictures and videos of striking trees on your brand channels are sure to perform well on the likes of Facebook, Instagram and TikTok. It is a great way to encourage guests to take photos of their experience too, which they will undoubtedly share to their own social media pages.

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In recent years, London’s most famous hotels have gone all out in a bid to hold the title of prettiest Christmas tree. Perhaps the most famous example is the legendary Claridge’s hotel in Mayfair, which has been partnering with high-end fashion designers to mastermind its annual tree since 2009. Previous collaborations have included an upside down tree designed by late Chanel supremo Karl Lagerfeld and a shimmering ‘tree of love’ by Diane Von Furstenberg.

While the budget of boutique hotels might not stretch to the heads of global fashion houses, putting some real thought into your Christmas decorations is a great way of encouraging extra visitors across the all-important Christmas period, as well as the perfect opportunity to showcase your brand’s creativity.

To give you some inspiration (or if you just want to check out the competition), we have rounded up the best Christmas trees you can find at London hotels this year. Check them out below.

Brown’s Hotel, Mayfair

High-end Brown’s Hotel in Mayfair has partnered with fine jewellers Asprey to decorate its annual Christmas tree. Expect a classic Asprey purple and silver colour scheme, while at The Donovan Bar, guests can sip on a limited-edition festive tipple inspired by Asprey’s signature fragrance.

Claridge’s, Mayfair

The annual Christmas tree at Claridge’s has become almost as famous as the hotel itself. This year, Claridge’s has partnered with designer Kim Jones (artistic director of the men’s collections at Dior) to create ‘The Celestial Snow Globe’. Found in the hotel’s lobby, the tree features holographic projections combined with toile and is guaranteed to rake in the Instagram likes.

The London Edition, Fitzrovia

If we had to describe The London Edition’s Christmas tree in one word, it would be ‘extra’. This year’s fir is designed by artist Ed Curtis, in partnership with fundraising organisation CHOOSE LOVE. The tree stands at an impressive 18 feet tall and the idea is for it to look like the tree of your childhood dreams, festooned with a mixture of paper decorations and hand-painted artworks.

The Ned, City

The Ned is known for its grand interiors, so it’s no surprise that this year’s tree is 22-feet high. Found on the ground floor of the former banking hall, the British-grown Premier Nordman tree is dressed with 6,500 traditional fairy lights, more than 1,000 gold, ivory and Champagne baubles and golden leather leaf ferns.

The Connaught, Mayfair

The Connaught’s 2021 Christmas tree sees the famous hotel collaborate with London-based artist duo Annie Morris and Idris Khan OBE. Found in the hotel’s courtyard, the tree is decorated with glittering neon discs. At its base, you will find an infinity mirror engraved with 100 different translations of ‘Merry Christmas’ – a way to celebrate the coming together of faiths and cultures during the festive season.

Aqua Shard, London Bridge

If you are staying at the Shangri-La hotel over the Christmas period, be sure to pop down a few floors and check out the Christmas tree at Aqua Shard. This year’s offering is the creative vision of acclaimed British set designer Soutra Gilmour. The three is made up of hundreds of golden paintbrushes and is dedicated to workers in the theatre industry – a touching tribute considering the difficulties the arts sector has faced during the pandemic.

ME London, Covent Garden

If you’re not the traditional type, check out this ‘tree’ at the ME London hotel. In a bid to pursue sustainability, the hotel has swapped out a real-life tree for an immersive projection of one, which lights up the hotel’s striking 10-storey atrium.

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Eamonn Crowe

The author Eamonn Crowe

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