Best Western has activated its 300th hotel, and its 42nd hotel in 2020, as the membership organisation hits its highest hotel count in 15 years.
The 52-bedroom Carmelite hotel in Aberdeen became the 300th hotel, joining as part of the group’s BW Signature Collection.
The hotel is operated by New World Hospitality.
Rob Paterson, chief executive officer of Best Western Great Britain, said: “The Hotel Development team are working wonders in the crisis to keep bringing in new hotels, in fact they have never been busier than they are right now.”
Vijay Sharma, director of New World Hospitality, which operates the Carmelite Hotel said: “We are thrilled to be the 300th hotel, Best Western is the perfect brand partner. The work they are doing to support their hotels during this crisis is the best of any brand in GB, the team understand our needs and are on hand to provide vital support at what has been a really testing time for operators. This is the 3rd hotel of our group that we have brought into Best Western and it won’t be the last.”
Bookings for Best Western hotels rocketed last week on the announcement that hotels can reopen on 4th July.
They increased 700% in 48 hours with Scotland, Northumberland and Cornwall the top searched destinations.