A hotel on Buckingham Palace Road has joined Best Western, adding to the brand’s growing collection of hotels in the capital.
Formerly the Comfort Inn London Buckingham Palace Road, the three-star Best Western Buckingham Palace Road has recently undergone a refurbishment and comprises 81 bedrooms, meeting rooms and a new-look breakfast room.
It joins the global sales and marketing brand as one of more than 20 hotels in the consortium in London.
Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome Best Western Buckingham Palace Road to our brilliantly different collection of independently owned properties. Best Western members are investing for the future and changing for the better. We now have hotels in our brands for every guest, from economy to luxury, across over 260 locations in Great Britain.
Best Western Great Britain’s members have invested over £210m since 2015, improving properties and guest experiences, and last year 25 new hotels joined the membership collection, representing Best Western Great Britain’s best year of recruitment in over a decade.