Hotel group Best Western has announced plans to continue investing in its member properties in the UK, pledging to set aside £28m for development by the end of 2019.
Best Western GB says that it has invested a total of £214m across its 251 independently-owned and managed hotels since 2015, with £98m being committed from 2017 through to next year.
The brand says that the investment reflects the ongoing confidence in the market, despite concerns surrounding Brexit, with the total amount equating to an estimated £855k per property.
Some of the most significant investments within the Best Western portfolio have been within hotels in the North of England and Scotland, including over £6m at Castle Green Hotel in Kendal, BW Premier Collection; an estimated £8m at Ten Hill Place, BW Premier Collection in Edinburgh; and £3.5m at the Best Western Dundee Invercarse Hotel, Dundee.
There continues to be strong interest from hotels wishing to join the brand too, with Rob Paterson, chief executive of Best Western Great Britain, saying that in the last 18 months there has been a ‘significant’ pipeline of hotels approved or activated, with 50% of applicants this year for the group’s new brands.
He said: “The figures are a strong signal to guests and the industry that Best Western continues to invest for the future and change for the better. We are committed to improving guest experiences in our member hotels and the multi-million pound investments being made are increasing NPS scores, raising brand standards and guest expectations.
“What is encouraging for guests and investors is that the planned level of investment for 2019 remains high and will increase further. We are proud to champion independent hotels in Great Britain and have plans to make our membership model more attractive, accelerating our growth for guests in the next few years.”
Best Western says that when asked about the impact of Brexit it found that 98.8% of its members were not concerned and continued to invest in improving their properties, showing no signs of cautiousness.