BHA launches new SME campaign to champion independent hotels


The British Hospitality Association has announced its new campaign ‘On Your Team’ that champions its services to independent hotels and restaurants to highlight what’s available to them when they join the association.

The campaign will focus on the issues most relevant to the sector, and show how the BHA’s ‘back office’ set of services can help.

The BHA is aiming to promote its toolkits, templates and updates that are designed to help make life easier for the owners of hotels and restaurants when they sign up.

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As part of the membership, advice and preferred suppliers are also on hand, while the buying power of the BHA means their discounts can get members the best deals.

The campaign kicks off by promoting the BHA’s free legal helpline. Members with legal queries, including how to deal with discrepancies in the draft rateable values released on 30 September in preparation for the 2017 business rates revaluation, can use the free helpline to discuss their options.

Ufi Ibrahim, CEO of the BHA says: “As an industry we face a myriad of challenges. Following the recent revaluation, businesses are subject to the biggest business rates change for years, and some hotel and restaurant owners will see large increases. Not only do we work to make sure our SME members’ issues are firmly on the government’s agenda, we also provide support to our members via our free legal helpline.

“Hotel and restaurant business owners juggle a large load. Our suite of benefits, that includes helplines, discounts, toolkits, templates and updates, has been designed to make sure that compliance and cost control don’t fall to the bottom of the priority list, keeping their businesses more profitable and their customers safer. That’s why we’re launching the ‘On Your Team’ campaign, to show SMEs how much they stand to gain from BHA membership.”


Zoe Monk

The author Zoe Monk

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