After the news yesterday that revealed there is still a limited number of people applying for jobs in hospitality, despite an increase in the number of positions available, the British Hospitality Association has spoken out in response.
The new statistics from CV Library showed that while job postings in the sector had risen by 61% in the last year, this July saw an increase of just 8.5% in applications.
This has highlighted that there is still work to be done to encourage more young people to consider a career in hospitality as Ufi Ibrahim, chief executive of the British Hospitality Association explained to Boutique Hotelier in response.
She said: “The hospitality and tourism industry offers a gateway to the world. As our industry prospers – it has created one third of all new jobs over the last five years – we must now focus on attracting and retaining the next generation of hospitality leaders. Our industry is well positioned to nurture young people into future stars, managers, franchisees, and chief executives.
"The BHA is currently working with the Department of Work and Pensions, National Apprenticeship Service, Springboard and Believe in Young People to continue to shift the perceptions of our industry, showing how people can quickly build a successful management career that can take you anywhere in the world.
“The BHA’s Big Hospitality Conversation showcases the vibrancy of hospitality careers, attracting more young people to the industry, reducing skills shortages and helping to tackle youth unemployment.
“This national campaign has already had great success – in just two years, over 2,500 businesses have helped to change the lives of over 43,000 young people by creating new career opportunities in hotels, restaurants and catering companies across the UK. The Big Hospitality Conversation has also been nominated for HR in Hospitality Awards for Excellence in Promoting Careers."