Black and White Hospitality, the management group co-founded by chef Marco Pierre White, has appointed a new managing director to head up its franchising division.
The group, which was founded by White and chairman and CEO Nick Taplin, has welcomed Brandie Deignan to oversee the growth of its franchising business that consists of seven brands operating throughout the UK.
Deignan joins from British Airways Plc where she led the business transformation team, focusing on the food, lounge and in-flight elements of the worldwide carrier, as well as overseeing business change across customer experience and the International Airlines group.
Prior to that, she was head of operations for Tesco Plc’s hospitality brands, covering the UK and Ireland with responsibility for the pre and post Giraffe Cafes and Harris & Hoole brand conversions as well as the supermarket giant’s café offering, both the traditional and remodelled versions.
She also boasts stints at Whitbread, Travel Lodge Hotels and the Hilton Group.
With the franchise group passing the fifty restaurants mark by the end of 2018, Black & White Hospitality now has seven brands, including MPW Steakhouse Bar & Grill,; New York Italian; Bardolino Pizzeria Bellini & Espresso Bar; Wheelers of St James Oyster Bar & Grill Room; Marconi Coffee & Juice Bar; Mr White’s English Chophouse and the new Koffmann and Mr White’s English French Brasserie, which launched October 2018 at the Abbey Hotel in Bath.
Deignan said: “Black & White Hospitality is a young, dynamic business that is expanding rapidly. It has a very strong portfolio of brands and the business model of aligning the restaurant brands with hotels has proved very successful.
“With fifty venues in our site I’ll be looking to ensure consistency is maintained across all venues which is imperative as we evolve and grow.”
Nick Taplin added: “Brandie comes with a wealth of experience which will benefit hugely our franchising business. We’ve got some really exciting plans and with Brandie’s expertise means we can push ahead.”