Black and White Hospitality Management has taken over its third hotel in London with the addition of the 80-bedroom Westbridge Hotel in Stratford.
The company will now oversee the day-to-day operations of the property and provide strategic management advice to help the hotel optimise its profitability.
The addition of the four-star, boutique-style hotel is seen as a ‘major coup’ for the business that was founded by chairman and CEO Nick Taplin.
Led by hotels managing director, Shezan Aslam, the Black and White team will now manage all elements of The Westbridge Hotel’s operation.
Shezan says: “The Westbridge is a superb building in what has become a very innovative and desirable area of London. Its rooms are beautifully appointed and will now work closely with the hotel’s owners to improve its all-round operation, revenue and profitability.”
Nick Taplin said: “Adding this amazing, four-star hotel to the Black and White portfolio really is a fantastic achievement and we’re naturally delighted to have been brought in to help the owners maximise the hotel’s profitability.
“This is the third London-based hotel that we now manage and look forward to signing up more in the future.”
Black and White Hospitality’s portfolio includes the InterContinental Hotels Group, Hilton Worldwide and Marco Pierre White.
The group added the 29-bedroom, four-star Lansbury Heritage Hotel to its portfolio in January.