Blackpool Pleasure Beach’s new destination is set to be named the Boulevard Hotel.
Set to open in spring 2019, the new hotel will feature 120 rooms, including 10 suites with a mixture of coastal and park facing views.
The £12m investment will see the creation of 30 new permanent jobs and 40 seasonal vacancies.
In addition to the rooms, the hotel will contain dining and conferencing facilities which include a Beachside Restaurant, Ocean Bar, Surfside Café and Shoreside Conference Centre.
Amanda Thompson OBE, managing director of Blackpool Pleasure Beach, said: “We are delighted to be able to announce the name of our new hotel and its facilities. We want to build on the success of The Big Blue Hotel and be able to offer visitors to Blackpool another stylish hotel which exceeds the expectations of both leisure and business visitors.”